Legal / Terms· template — counsel review required
Draft terms.
This is a design-stage template, not executed terms. It requires counsel review before use.
01 / SCOPE
The agreement.
These terms would govern access to the AdBid platform, APIs, and documentation. They do not cover media purchased from third parties, which is governed by each provider's terms.
Accounts and authority
You are responsible for the accuracy of account information and for the acts of users and agents you authorize. You must have authority to bind the advertiser whose funds are committed. An agent credential is an extension of your authority, not an independent principal.
Fees
Subscription, platform, media, services, data, creative, support, and minimum-spend components are stated separately in an order form. Media funds may be held in segregated accounts. Taxes are additional unless stated.
Acceptable use
Use is governed by the acceptable use policy, including restrictions on unlawful, deceptive, or harmful advertising and on circumventing financial controls.
Intellectual property
Each party retains its own rights. Customer data remains the customer's. The platform license is limited, revocable, and non-exclusive.
Disclaimers
No performance guarantee is made. Advertising outcomes depend on market, creative, offer, competition, and execution. The service is provided without warranties beyond those required by law or an order form.
Termination
Either party may terminate for material breach with notice and cure. On termination, data export follows the data processing terms; financial records are retained as required by law.
Governing law
To be determined by the operating entity and confirmed by counsel. This template states no jurisdiction.